{"id":9893,"date":"2024-06-13T12:00:36","date_gmt":"2024-06-13T04:00:36","guid":{"rendered":"https:\/\/kdg.lhs.temporary.site\/website_caf220f0\/?p=9893"},"modified":"2024-06-13T12:00:36","modified_gmt":"2024-06-13T04:00:36","slug":"breville-taps-pinay-barista-champ-vanessa-maclang-caceres-as-brand-ambassadress","status":"publish","type":"post","link":"https:\/\/breakfresh.net\/?p=9893","title":{"rendered":"Breville taps Pinay barista champ Vanessa Maclang Caceres as Brand Ambassadress"},"content":{"rendered":"\r\n

IAJ Wellness Corporation (IAJWC), the exclusive distributor of Breville<\/a> in the Philippines, has officially signed up multi-awarded barista and famed content creator Vanessa Maclang Caceres as the country\u2019s ambassadress of the leading small kitchen appliances brand from Australia.<\/em><\/h4>\r\n \r\n\r\nWhile the Philippines actually falls under the \u201cBean Belt\u201d\u2014an equatorial zone of the biggest coffee-growing countries in the world\u2014it still lags behind the emergence of a revolutionary movement that reshapes the peoples\u2019 connection to a cup of Joe.\r\n\r\n \r\n\r\nNevertheless, it\u2019s not too late for this nation to firmly establish its own coffee culture, wherein majority, if not the entire populace, have a general knowledge and appreciation of this well-loved drink, coupled with their strong familiarity, exposure and use of available technologies in the market to make a cuppa.\r\n\r\n \r\n\r\nImpressed by the rich and mature coffee culture of various countries, IAJWC President Cris Llamo dreams of replicating such trends locally, where Filipinos do not merely drink coffee but dive deep into the art and appreciation of its unique flavors and origins.\r\n\r\n \r\n\r\n\u201cHence, our partnership is aimed at raising more awareness on coffee culture and appreciation in the country,\u201d she said during their contract signing held recently in Makati City.\r\n\r\n \r\n\r\n\u201cWe want to be in the forefront of educating the people about Third Wave Coffee. That\u2019s why we really want Vanessa to become our ambassadress because her vast knowledge of the industry will be of big help to elevate the peoples\u2019 understanding of specialty coffee,\u201d added Elijah Marie Cortez-Flores, Food & Beverage (F&B) Business Unit Manager at Breville Philippines.<\/a>\r\n\r\n \r\n
\"
Breville Philippines Food and Beverage (F&B) Business Unit Manager Elijah Marie Cortez-Flores, Breville Philippines Ambassadress Vanessa Maclang Caceres, and IAJWC President Ma. Cristina S. Llamo<\/figcaption><\/figure>\r\n \r\n\r\nBeing an ambassadress, Ms. V (her online monicker) or Mamita (as fondly called by her colleagues) will mainly help promote the brand\u2019s coffee category, plus other kitchen appliances through her social media contents. With her new role, she will also work closely with the brand in equipping the frontliners, which include promo merchandisers, with the most up-to-date knowledge about specialty coffee in order for them to effectively sell Breville products to customers.\r\n\r\n \r\n\r\n\u201cTransfer of knowledge should not go wrong. We want to make sure that our people who interact with the customers are saying the right things about coffee and how best to enjoy it using Breville products. So it\u2019s important to have somebody like Ms. Vanessa, who’s been in the industry for a long time\u201419 years to be exact. There’s a wealth of information and experience that we can learn from her,\u201d Llamo said.\r\n\r\n \r\n\r\n\u201cThrough her hands-on training, we also believe that we will be able to foster a deeper appreciation for Breville products, especially the espresso machine category,\u201d Flores added.Elated by their confidence, Caceres is very thankful of their partnership. She quipped: \u201cI\u2019m happy that they trust me with this partnership. I\u2019m really grateful to train their frontliners and share my knowledge on Third Wave Coffee to other people.\u201d\r\n\r\n \r\n\r\nBreville Philippines started to tap her in March 2023 for Women\u2019s Month using the Breville Bambino Plus. Little did she know that her first encounter with this small espresso machine would make her a firm believer and, eventually, ambassadress of the brand. She said: \u201cIt\u2019s not like other similar products, wherein everyone can pull a shot of espresso. No one can do steamed milk that is much better than Breville.\u201d\r\n\r\n \r\n\r\nWhat Caceres loves about the brand is its innovative wide array of products that do not only address the complications of coffee-making processes, but the whole kitchen concerns as well. Their designs go hand-in-hand with functionalities, befitting the requirement of each client.\r\n\r\n \r\n\r\nAlthough Breville is positioned as a premium brand, it\u2019s worth the investment given the endless possibilities it can do for the buyers. No wonder it’s now Vanessa\u2019s constant kitchen companion.\r\n\r\n \r\n\r\n\u201cIt\u2019s really a part of my daily life. Once you have it in your kitchen, you cannot stop using it. That\u2019s why you really get your money\u2019s worth,\u201d she stressed.\r\n\r\n","protected":false},"excerpt":{"rendered":"

IAJ Wellness Corporation (IAJWC), the exclusive distributor of Breville in the Philippines, has officially signed up multi-awarded barista and famed content creator Vanessa Maclang Caceres as the country\u2019s ambassadress of the leading small kitchen appliances brand from Australia.<\/p>\n","protected":false},"author":9,"featured_media":9895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[919],"tags":[1041],"class_list":["post-9893","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","tag-breville"],"pageone_source":{"pageone_source":"Breville PR","author_name":"Angela Abad"},"_pageone_source":"Breville PR","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts\/9893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9893"}],"version-history":[{"count":0,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts\/9893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/media\/9895"}],"wp:attachment":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}