{"id":9888,"date":"2024-06-13T04:31:43","date_gmt":"2024-06-12T20:31:43","guid":{"rendered":"https:\/\/kdg.lhs.temporary.site\/website_caf220f0\/?p=9888"},"modified":"2024-06-13T04:31:43","modified_gmt":"2024-06-12T20:31:43","slug":"unionbank-maintains-strong-position-among-phs-strongest-and-most-valued-brands","status":"publish","type":"post","link":"https:\/\/breakfresh.net\/?p=9888","title":{"rendered":"UnionBank Maintains Strong Position Among PH’s Strongest and Most Valued Brands"},"content":{"rendered":"

In the Brand Directory 2024 report recently released by Brand Finance, UnionBank retained its position as part of the Top 10 Most Valuable and Strongest brands in the PHILIPPINES. This is UnionBank\u2019s second consecutive year in this esteemed list since entering it in 2023.<\/p>\n

Brand Finance, a leading independent brand valuation and strategy consultancy firm based in London, released the study that gauges Brand Value and Brand Strength. The report cites that UnionBank\u2019s brand grew in value by 22% from $557M in 2023 to $679M in 2024.<\/p>\n

\"UnionBank\"<\/p>\n

\u201cThe growth in value of the most valuable Philippine brands echoes the positive sentiments of their nation\u2019s economic outlook,\u201d stated Brand Finance in their report, \u201cbrands in the banking and real estate sectors benefited from strong post-pandemic economic rebound, improving financial literacy as well as continued urbanization and gentrification.\u201d<\/p>\n

UnionBank is locally and internationally recognized and awarded as one of the best digitally transformed banks that has changed the way consumers view and do banking.\u00a0 As early as 2016, UnionBank bet on the digital future of banking, even before it was fashionable, and has not looked back since.\u00a0 The underlying motivation for UnionBank\u2019s digital transformation was to provide consumers with a better banking experience, where customers would actually look forward to transacting with their bank rather than seeing it as a dreaded chore.<\/p>\n

Making it again to this year\u2019s Brand Finance ranking affirms that investing on the customer and placing them at the core of product and technological innovations pays off.<\/p>\n

\u201cWe are delighted to see that our efforts to provide our customers with advanced, innovative and user-centric banking services have once again placed us among the Philippines\u2019 best brands. \u00a0With now serving over 14 million retail customers, we are motivated more than ever to ensure we never stop looking for ways to deliver a better banking experience tailored to our customers\u2019 ever-evolving lifestyle in this digital world,\u201d said \u00a0 UnionBank Chief Marketing Officer, Albert Cuadrante.<\/p>\n

For more information, visit the UnionBank website at www.unionbankph.com<\/a>, or follow for updates on Facebook<\/a>, X (formerly Twitter)<\/a>, Instagram<\/a>, or Youtube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the Brand Directory 2024 report recently released by Brand Finance, UnionBank retained its position as part of the Top 10 Most Valuable and Strongest brands in the PHILIPPINES. This is UnionBank\u2019s second consecutive year in this esteemed list since entering it in 2023.<\/p>\n","protected":false},"author":9,"featured_media":9891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[919],"tags":[1040,840],"class_list":["post-9888","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lifestyle","tag-unionbank","tag-unionbank-globallinker"],"pageone_source":{"pageone_source":"Grupo Agatep","author_name":"Angela Abad"},"_pageone_source":"Grupo Agatep","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts\/9888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9888"}],"version-history":[{"count":0,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts\/9888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/media\/9891"}],"wp:attachment":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}