{"id":11865,"date":"2025-06-06T12:49:03","date_gmt":"2025-06-06T04:49:03","guid":{"rendered":"https:\/\/careful-emerald-panther.82-197-71-20.cpanel.site\/?p=11865"},"modified":"2025-06-06T12:49:03","modified_gmt":"2025-06-06T04:49:03","slug":"sarsaya-expands-culinary-horizons-with-new-teriyaki-and-bulgogi-cooking-sauces","status":"publish","type":"post","link":"https:\/\/breakfresh.net\/?p=11865","title":{"rendered":"Sarsaya\u00ae Expands Culinary Horizons with New Teriyaki and Bulgogi Cooking Sauces"},"content":{"rendered":"<p>Ajinomoto Philippines Corporation (APC) officially announces the expansion of its Sarsaya\u00ae brand with the introduction of two new cooking sauce variants: <strong>Sarsaya\u00ae Teriyaki Sauce<\/strong> and <strong>Sarsaya\u00ae Bulgogi Sauce<\/strong>. This move reinforces Sarsaya\u00ae\u2019s strategic direction to broaden its presence in the growing cooking sauces category and to strengthen its positioning as a go-to brand for flavorful and convenient home cooking solutions.<\/p>\n<p>Best known for its Oyster Sauce since its launch in 2016, Sarsaya\u00ae has grown in step with the rising popularity of cooking sauces in everyday Filipino meals. Today, <strong>Ajinomoto Philippines Corporation<\/strong> (APC), the brand\u2019s parent company, introduces <strong>Sarsaya\u00ae Teriyaki and Sarsaya\u00ae Bulgogi<\/strong>\u2014two new variants inspired by authentic Japanese and Korean cuisine, developed for the realities of modern family life: fast-paced, cost-conscious, and health-aware.<\/p>\n<p><strong>Authentic Taste, Easy Cooking<\/strong><\/p>\n<p>As the demand for liquid cooking sauces continues to grow, APC is evolving Sarsaya\u00ae into a versatile brand that offers authentic and flavorful solutions for every dish. The new Teriyaki and Bulgogi variants answer the call for restaurant-quality meals made simple and affordable\u2014bringing <strong>international flavors to Filipino tables<\/strong> with ease.<\/p>\n<p>Each 40g pack is designed for single-meal preparation, delivering authentic Japanese Teriyaki or Korean Bulgogi taste with just three steps. Consumers simply need to add their preferred meat and vegetables to prepare a balanced and restaurant-quality meal at home. But the real story isn\u2019t just about taste. It\u2019s about people\u2014specifically, those who cook not just to eat, but to bring their families together.<\/p>\n<p>Both variants are formulated with <strong>Ajimate M Super P<\/strong>, a flavor-enhancing ingredient that ensures a rich umami taste and consistent taste quality. The packaging has also been developed with clear visual cues to support product positioning:<\/p>\n<ul>\n<li>A <strong>flag icon<\/strong> symbolizing genuine taste,<\/li>\n<li>Background colors inspired by popular Japanese and Korean restaurant chains,<\/li>\n<li>Featured dishes paired with vegetables to promote <strong>nutritious eating habits<\/strong>.<\/li>\n<\/ul>\n<p><strong>Star Power Behind the Stove<\/strong><\/p>\n<p>Real-life couple and beloved Filipino celebrities Dennis Trillo and Jennylym Mercado join the Sarsaya\u00ae family as official endorsers for the new cooking sauces. The pair, widely recognized for their strong family-oriented image, are well-aligned with\u00a0 Sarsaya\u00ae\u2019s target market. Jennylyn, a home cook herself, regularly shares her kitchen creations on social media, making her a natural fit for a product that celebrates both tradition and innovation.<\/p>\n<p>For Jenn, preparing meals has always been more than a daily task\u2013 it\u2019s a way of expressing care and connection. Together with her husband, Dennis, the family-oriented couple share how modern Filipino families can rediscover the joy of cooking through simple yet flavorful dishes.<\/p>\n<p>As celebrity ambassadors, Jennylyn and Dennis highlight how Sarsaya\u00ae embodies \u201cLutong Pang International.\u201d With the introduction of these two new flavors, anyone can bring global flavors into their kitchen in just three simple easy steps. As more families seek home-cooked meals that are both satisfying and easy to prepare, Sarsaya\u00ae steps in as a practical and flavorful choice.<\/p>\n<p><strong>Cultural Connection Through Everyday Meals<\/strong><\/p>\n<p>Sarsaya\u00ae\u2019s launch is part of a larger vision to grow into a full-spectrum cooking sauce brand that caters to every stage of a family\u2019s evolving culinary journey. Whether it&#8217;s a first-time cook making a weeknight dinner, or a parent recreating childhood favorites for their kids, Sarsaya\u00ae aims to be both the shortcut and the secret ingredient.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready for this? Read my latest story!<\/p>\n","protected":false},"author":9,"featured_media":11867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,919],"tags":[1190,1189,1188],"class_list":["post-11865","post","type-post","status-publish","format-standard","has-post-thumbnail","category-food","category-lifestyle","tag-ajinomoto-philippines-corporation","tag-sarsaya-bulgogi-sauce","tag-sarsaya-teriyaki-sauce"],"pageone_source":{"pageone_source":"PRIXM Hakuhodo Inc.","author_name":"Angela Abad"},"_pageone_source":"PRIXM Hakuhodo Inc.","zyndk8_nxtgen_metadata":[],"_links":{"self":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts\/11865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11865"}],"version-history":[{"count":0,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/posts\/11865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=\/wp\/v2\/media\/11867"}],"wp:attachment":[{"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/breakfresh.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}